Peru cracks down on junk food in schools

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LiveInPeru
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Peru cracks down on junk food in schools

Postby LiveInPeru » Fri May 17, 2013 1:36 pm

LIMA - Peru's president signed a new law Thursday designed to reduce child obesity by encouraging healthier eating habits in schools.

The law regulates advertising for fatty foods and fizzy soft drinks in schools, the first step in a plan to ban some junk food altogether.

Business groups, worried about their revenue, have reacted angrily to the plans.

But President Ollanta Humala told them: "We cannot view our children as simply a market to generate sales and maximize profits."


Read more - http://www.enca.com/world/new-law-tackle-child-obesity


Seems like a sound plan to me. Ever since N. American fast food joints showed up, Peruvians have been gaining weight. More education in their early years could help prevent obesity problems down the road.


Josh2U
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Re: Peru cracks down on junk food in schools

Postby Josh2U » Wed Jun 12, 2013 4:53 pm

You honestly think American fast food is responsible for recent obesity and Peruvian parents are so stupid that a law needs to be past controlling what ads kids see and eventually banning what they want to eat?
Makes me think of another nanny state.
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Re: Peru cracks down on junk food in schools

Postby falconagain » Wed Jun 12, 2013 5:13 pm

This law is really stupid. Healthier eating habits depend on your family not on the state.
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chi chi
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Re: Peru cracks down on junk food in schools

Postby chi chi » Wed Jun 12, 2013 7:05 pm

LiveInPeru wrote:
The law regulates advertising for fatty foods and fizzy soft drinks in schools, the first step in a plan to ban some junk food altogether.

Business groups, worried about their revenue, have reacted angrily to the plans.

But President Ollanta Humala told them: "We cannot view our children as simply a market to generate sales and maximize profits."


Ollanta is 100% right about that.

Why don't those ''business groups'', start preparing and selling healthy food. For sure, there's a market for that.
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Re: Peru cracks down on junk food in schools

Postby falconagain » Thu Jun 13, 2013 10:01 am

Yes I remember what happened in McDonalds when they started to offer healthy food.
People started ordering their salads with 10 packets of mayo. It looked more like a
vegetable soup than a salad.

People that are used to empty calories are already hooked on them. It does not
matter if you regulate the business that provided them with that, they will make
the required substitutions to feed their fat cells.

Nutrient dense foods are expensive, organic and for some people hooked on empty
calories do not like their flavor.

The government should allow nature to run its course for most people as they are
beyond help.
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Re: Peru cracks down on junk food in schools

Postby JoshuS » Thu Jun 13, 2013 11:11 am

A very interesting law and a good one at that. Something one will never see in the US, where the corporate state has taken total control of government to the detriment of the common good, within the frame of predatory, neo-liberal and unfettered capitalism, something which by the way has been spreading like cancer around the world for many years now. Not to mention how the US has turned into a Police State, putting to shame the Nazi Stasi, this will only get worse, a full blown Orwellian world is what await us...but that's another subject. For more in depth information for those interested, I recommend googling and watching for free:

"Consuming Kids'
Synopsis: "With virtually no government oversight or public outcry, the multibillion-dollar youth marketing industry has used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids, targeted from birth with sales pitches for everything from Hollywood merchandise and junk food to iPods, cell phones, and the family car, now influence an estimated $700 billion in annual consumer spending. Consuming Kids traces the evolution and impact of this unprecedented phenomenon. Drawing on the insights of children's health experts, media critics, and industry insiders, it blows the lid off the youth marketing industry's stealth tactics and explores the effects of consumerism on the imaginative lives of children."

It's important to realize this is not just about "good family habits', in the western liberal societies we live we are inmersed in a highly sophisticated system of propaganda which mold and changes our behaviors without us even realizing, this is done by all forms of advertising through TV, radio, movies, internet, etc at nauseum. And sadly it is our children who are dangerously exposed to all this garbage propaganda, indoctrination and conditioning.

LiveInPeru wrote:
But President Ollanta Humala told them: "We cannot view our children as simply a market to generate sales and maximize profits. One feature of the new law is a plan to set up stands selling quinoa, an ancient and healthy Andean grain, in schools. Advertising will be regulated to ban those that encourage immoderate consumption of food and non-alcoholic beverages loaded with trans fats, sugar, salt and saturated fats, the law says. But the Peruvian Medical Association's president Juan Villena backed it: it was as important to regulate ads for junk food as it was ads for cigarettes, he argued. Humala has said the law has international support and puts Peru on the cutting edge of healthy food legislation in the Andean region. We cannot view our children as simply a market to generate sales and maximise profits.


And it is nice to see that even though,sadly, we live in an ALL for profit system, at least, Humala's government is trying to curve some of that.
Last edited by JoshuS on Thu Jun 13, 2013 1:09 pm, edited 2 times in total.
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chi chi
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Re: Peru cracks down on junk food in schools

Postby chi chi » Thu Jun 13, 2013 11:18 am

JoshuS wrote:And it is nice to see that even though,sadly, we live in a ALL for profit system, at least, Humala's government is trying to curve some of that.


Socialism is het way forward. Capitalism is the way backwards.
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Re: Peru cracks down on junk food in schools

Postby Hitoruna » Thu Jun 13, 2013 9:58 pm

isnt the stasi from the communists? (The left)


JoshuS wrote:A very interesting law and a good one at that. Something one will never see in the US, where the corporate state has taken total control of government to the detriment of the common good, within the frame of predatory, neo-liberal and unfettered capitalism, something which by the way has been spreading like cancer around the world for many years now. Not to mention how the US has turned into a Police State, putting to shame the Nazi Stasi, this will only get worse, a full blown Orwellian world is what await us...but that's another subject. For more in depth information for those interested, I recommend googling and watching for free:

"Consuming Kids'
Synopsis: "With virtually no government oversight or public outcry, the multibillion-dollar youth marketing industry has used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids, targeted from birth with sales pitches for everything from Hollywood merchandise and junk food to iPods, cell phones, and the family car, now influence an estimated $700 billion in annual consumer spending. Consuming Kids traces the evolution and impact of this unprecedented phenomenon. Drawing on the insights of children's health experts, media critics, and industry insiders, it blows the lid off the youth marketing industry's stealth tactics and explores the effects of consumerism on the imaginative lives of children."

It's important to realize this is not just about "good family habits', in the western liberal societies we live we are inmersed in a highly sophisticated system of propaganda which mold and changes our behaviors without us even realizing, this is done by all forms of advertising through TV, radio, movies, internet, etc at nauseum. And sadly it is our children who are dangerously exposed to all this garbage propaganda, indoctrination and conditioning.

LiveInPeru wrote:
But President Ollanta Humala told them: "We cannot view our children as simply a market to generate sales and maximize profits. One feature of the new law is a plan to set up stands selling quinoa, an ancient and healthy Andean grain, in schools. Advertising will be regulated to ban those that encourage immoderate consumption of food and non-alcoholic beverages loaded with trans fats, sugar, salt and saturated fats, the law says. But the Peruvian Medical Association's president Juan Villena backed it: it was as important to regulate ads for junk food as it was ads for cigarettes, he argued. Humala has said the law has international support and puts Peru on the cutting edge of healthy food legislation in the Andean region. We cannot view our children as simply a market to generate sales and maximise profits.


And it is nice to see that even though,sadly, we live in an ALL for profit system, at least, Humala's government is trying to curve some of that.
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chi chi
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Re: Peru cracks down on junk food in schools

Postby chi chi » Fri Jun 14, 2013 11:04 am

I think that the schools should teach children about food. Not training them to become a top chef but teaching them to eat healthy.

Those chains that sell junk food should start preparing healthier food and then visit schools and offer the children healthy food. Good for marketing their food and they can see if the kids like it or not.
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Re: Peru cracks down on junk food in schools

Postby falconagain » Fri Jun 14, 2013 9:43 pm

chi chi wrote:I think that the schools should teach children about food. Not training them to become a top chef but teaching them to eat healthy.

Those chains that sell junk food should start preparing healthier food and then visit schools and offer the children healthy food. Good for marketing their food and they can see if the kids like it or not.


They can try to teach it. The learning part is the difficult one.
Peruvian schools teach English and some of them are teaching Mandarin now.
But still there is not many fluent speakers of a second language in school.

And a great part of Peruvian food is mostly fats and empty calories. Are they going to regulate
and forbid that too.
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Re: Peru cracks down on junk food in schools

Postby tomsax » Sun Jun 16, 2013 5:41 am

I definitely agree that fizzy drinks and high flat/sugar food advertisers shouldn't be advertised in schools. And I agree that schools in Peru should do more to promote healthy eating. It is not an American versus Peruvian thing though - there are the same issues all over the world. In the UK where there has been recent progress made in establishing more healthy (as well as good tasting) school dinners which I am very grateful for as a parent.

As a family we outselves go to Macdonalds or other fast food place around once a week or two and we enjoy it. There is nothing wrong with occasional fatty/sweet food, especially for children who actually need lots of calories and fat. But the problem is if they don't develop a taste for more healthy food also, and get into bad habits. If the Peruvian government are taking the initiative that is a good thing, though, yes if the public at large, and in particular parents don't also get the message then it will have limited impact.
Tom
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Re: Peru cracks down on junk food in schools

Postby falconagain » Mon Jun 17, 2013 12:47 am

tomsax wrote:I definitely agree that fizzy drinks and high flat/sugar food advertisers shouldn't be advertised in schools. And I agree that schools in Peru should do more to promote healthy eating. It is not an American versus Peruvian thing though - there are the same issues all over the world. In the UK where there has been recent progress made in establishing more healthy (as well as good tasting) school dinners which I am very grateful for as a parent.

As a family we outselves go to Macdonalds or other fast food place around once a week or two and we enjoy it. There is nothing wrong with occasional fatty/sweet food, especially for children who actually need lots of calories and fat. But the problem is if they don't develop a taste for more healthy food also, and get into bad habits. If the Peruvian government are taking the initiative that is a good thing, though, yes if the public at large, and in particular parents don't also get the message then it will have limited impact.


The problem is that the Peruvian government has failed all its initiatives so far.
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chi chi
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Re: Peru cracks down on junk food in schools

Postby chi chi » Mon Jun 17, 2013 1:24 pm

falconagain wrote:The problem is that the Peruvian government has failed all its initiatives so far.


Personnaly, I think the Peruvian government isn't doing too bad at all. And they have limited financial resources.

The European and US government have too much money and they still fail in all their initiatives.
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Re: Peru cracks down on junk food in schools

Postby falconagain » Mon Jun 17, 2013 2:04 pm

chi chi wrote:
falconagain wrote:The problem is that the Peruvian government has failed all its initiatives so far.


Personnaly, I think the Peruvian government isn't doing too bad at all. And they have limited financial resources.

The European and US government have too much money and they still fail in all their initiatives.


Exactly my point if they all fail. They should have no business in regulating the law of its citizens.

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