My take is Peru failed to diversify. Peru has very diverse tourism potential. They should look into tax breaks for international developers. There are 1500 miles of coast-land. Mancora and the northern Beaches are still a primitive beach town that needs a lot of investments in infrastructure. Tax incentive would bring in High-end Hotels and Casinos, tourist attractions.
Forget the under advertise southern beaches (Asia). these are private playgrounds for Peruvians and not advertised on the international scale as a tourist hang-out (like Vegas). Not many people know about ASIA outside of Peru.
Too much reliance on Machu Picchu and Lima to bring in the tourist $$$$. Why not move to decentralize and strengthen the Tourism sectors. Peru is now off the list for many vacationers because of the rise in prices of Airfare and hotels. especially us.
The only reason I would imagine anyone would visit Peru, is to eliminate MP off the bucket list or retire. The country is too MP Centric, at the sake of other important attractions. When I am browsing online for 10 best vacation spots or 10 whatever... Ecuador, Colombia, even Venezuela are countries which are featured. Peru has yet to come up as a mainstream tourist destination. Instead the MARCA PERU is promoting food, MP and LIMA. No one want to come to Lima in the winter (cold and damp). Neither spend a winter in MP (cold). had a friend just come back from a convention in Lima, very disappointing and with a horrible cold.
The only reason I would visit the cold if there was good snowboarding. Peru has beautiful Northern Coastline and Beaches. Some of the most diverse sports fishing grounds. Who knew??? Fishing for giant Wahoo in the Cabo Blanco and Punta Sal areas in Tumbes, Peru.http://www.youtube.com/watch?v=OjtnWZB2VPY
But yet all one hears is MP. It is like a proud parent showing baby photos repeatedly.
We have no plans to visit to Peru until it becomes more affordable. There are too many other affordable options: Vegas, LA, Miami, NY, Costa Rica, Puerto Rico, Jamaica and recently been looking at Belize - Mayan Pyramids and Mexican Coast and Riviera......