Companies that take the necessary steps to protect the safety and health of their customers will likely be rewarded after a permanent solution to COVID-19 is discovered. Companies that don't will likely lose customers who will remember personal and reported on bad experiences. Looking out for your employees and customers is good public relations. Good PR builds goodwill. Letting sick passengers on your plane who, as eugene.in.peru described it are, or more accurately were, "clearly a contagious person, who subsequently had died" before potentially passing on the virus to other passengers who are going to spread it to wherever their travels eventually take them isn't good for PR or goodwill. I doubt eugene, or anyone else on that plane, will want to fly LATAM again. I bet, like eugene did here, they will all share their bad experience on social media and with friends and family.
I'm already favoring businesses that take extra steps, or at least more than their competitors. Others I've spoken with are as well. We're avoiding businesses that aren't taking any steps or whose actions aren't sufficient. I watch the nightly news and see that the outbreaks are more concentrated in those areas where vendors and customers aren't doing much of anything to protect their health.
My guess is the people who are saying that people/businesses/governments are unnessarily scaring people are not practicing what they preach and doing their food shopping in the markets where the majority of tested vendors are testing positive, but instead are playing it safe by going to supermarkets that take tempearatures, make customers wear masks and wash their hands at provided hand washing stations, and enforce social distancing on queues.
Whether one wants to be cautious, or say that it's all a bunch of hype that scares people unnessarily doesn't really matter if you're running a business. In the US states that have opened (some say prematurely) aren't seeing a rush of customers. A lot of people say it's too early, see the cold hard numbers of cases and deaths that keep going up and are likely undereported, or the data is flat out being manipulated to make it seem that there aren't as many COVID-19 related deaths as there actually are.https://www.tampabay.com/news/health/20 ... his-first/
Restaurants that aren't concerned about the safety of their customers and are known to occasionally give their customers food poisoning eventually fail because of their actions. Doesn't matter if some people are saying that reports of people getting food poisioning are overblown and unnessarily scaring potential customers. Those restaurants that maintain cleanliness, all other things being equal, survive and thrive. Will it be the same with airlines and how they deal with their employee's and customer's safety?
Despite what those who think it's all overblown say, people in these recently "re-opened" states are making a personal decision on whether or not to patronize a business. People are staying away until they feel it's safe because they instincitively know that reports of governments manipulating data to keep their COVID-19 death rates artificially low are true.
Maybe LATAM, who has filed for bankruptcy, isn't really thinking long-term and taking steps that would demonstrate to their customers that safety of their employees and customers is a concern of theirs. Maybe other airlines are handling this better and will gain future customers due to their current actions. If I was on that flight eugene.in.peru was on where the passenger died on the plane, I'm pretty sure I'd be put off ever flying LATAM again, considering it wasn't a random heart attack and LATAM allowed a sick passenger on board an enclosed space during the start of a global pandemic.
Maybe LATAM was too busy dealing with the events that lead to their being delisted from the NYSE on 9 June.
An interesting parrellel is how Johnson and Johnson handled the Chicago Tylenol murders back in the early 80's.https://www.prweek.com/article/1357203/ ... s-response
"Johnson & Johnson has effectively demonstrated how a major business ought to handle a disaster......While at the time of the scare the company's market share collapsed from 35 percent to 8 percent, it rebounded in less than a year, a move credited to the company's prompt and aggressive reaction."